Effectiveness: 3/10
I realized that they couldn't fit all they wanted to say into this ad, so I finished up the box in the lower left corner for them.

What Lightning Ju-Jitsu Does For You
1. Fills you with unbreakable self-confidence...
... until your well-planned fantasy of lovingly dipping your mugger ends in tragic results.

2. Makes you a sure winner in any fight...
... unless your opponent also reads comic books.

3. Teaches you to overpower any thug armed with gun, knife, billy, or any other weapon of attack...
... while saying, "Wait, before you stab me, could you switch the knife to the other hand? I haven't read the chapter on left-handeds yet. And you should really be holding a bag of money with a dollar sign on it."

4. Can give you a smooth-muscled athletic body...
... sorry I sort of drifted off there. mmmmm

5. Sharpen your wits and reflexes by coordinating your eyes, mind, body...
... so between street fights, you'll win at ping pong.

6. Make your friends respect you, etc. etc.....
... you know, blah blah, shit like that. Yawwwwwnnnn